Comments on: Newspapers are Turning Into Movies! http://noltes2.wordpress.com/2008/05/12/youtube-as-marketing/ social technologies, media and politics Tue, 10 Jun 2008 05:54:23 +0000 http://wordpress.com/ hourly 1 By: Jason C http://noltes2.wordpress.com/2008/05/12/youtube-as-marketing/#comment-64 Jason C Tue, 10 Jun 2008 05:54:23 +0000 http://noltes2.wordpress.com/?p=15#comment-64 I agree with the above post if this can be done in such a way as to not inconvenience the user's experience, because lets face it that all we are really talking about, then more power to the individuals that can successfully make the transition or get discovered through this kind of marketing I agree with the above post if this can be done in such a way as to not inconvenience the user’s experience, because lets face it that all we are really talking about, then more power to the individuals that can successfully make the transition or get discovered through this kind of marketing

]]> By: khairup http://noltes2.wordpress.com/2008/05/12/youtube-as-marketing/#comment-63 khairup Thu, 05 Jun 2008 06:01:35 +0000 http://noltes2.wordpress.com/?p=15#comment-63 Jessica, Awesome idea! Now, we just need to find a way to make people actually view the vidoes =) In my honest opinion it will only work if the advertisements dont bother the user (think Google) or actually entertain them. The primary way I see us doing this for video based ads on YouTube is through product placement in music videos and games. Games can actually have an in-game video placement. Personally I wouldnt really want to watch a marketing video at all. Well, atleast, not as much as I would want to watch random YouTube videos about my neighbors cat doing her newest stunt. Or maybe Britneys latest escapade or really just some hot new music video!=) Jessica,

Awesome idea! Now, we just need to find a way to make people actually view the vidoes =)

In my honest opinion it will only work if the advertisements dont bother the user (think Google) or actually entertain them. The primary way I see us doing this for video based ads on YouTube is through product placement in music videos and games. Games can actually have an in-game video placement.

Personally I wouldnt really want to watch a marketing video at all. Well, atleast, not as much as I would want to watch random YouTube videos about my neighbors cat doing her newest stunt. Or maybe Britneys latest escapade or really just some hot new music video!=)

]]> By: nicology http://noltes2.wordpress.com/2008/05/12/youtube-as-marketing/#comment-45 nicology Fri, 23 May 2008 05:40:10 +0000 http://noltes2.wordpress.com/?p=15#comment-45 Jessica -- you bring up a good alternative. Facebook has its Marketplace, Myspace has a section where one can listen to current music artists and their music, so why shouldn't YouTube have a seperate place for marketing? Going on with Sara's point, I feel like with the decrease of "babyboomers", people will need to find alternatives to capture the interest of the growing tech-savy generation. If YouTube can't be an agreed upon media then how about another file-sharing website? To address Sara's question on the newspaper in 20 years-I feel that, world-wide, there will still be a type of paper media because a good amount of people still won't have access to Internet. But as for what we know as a newspaper, today, I believe that most of the papers will have most of their content online and each article will have some sort of commenting/discussing feature. Jessica — you bring up a good alternative. Facebook has its Marketplace, Myspace has a section where one can listen to current music artists and their music, so why shouldn’t YouTube have a seperate place for marketing? Going on with Sara’s point, I feel like with the decrease of “babyboomers”, people will need to find alternatives to capture the interest of the growing tech-savy generation. If YouTube can’t be an agreed upon media then how about another file-sharing website? To address Sara’s question on the newspaper in 20 years-I feel that, world-wide, there will still be a type of paper media because a good amount of people still won’t have access to Internet. But as for what we know as a newspaper, today, I believe that most of the papers will have most of their content online and each article will have some sort of commenting/discussing feature.

]]> By: jlevold http://noltes2.wordpress.com/2008/05/12/youtube-as-marketing/#comment-40 jlevold Thu, 22 May 2008 16:21:23 +0000 http://noltes2.wordpress.com/?p=15#comment-40 Sara, Yes, it's true that adding more media and marketing tools to youtube may cause it to become a little clustered. But as Whitney mentioned thousands of people post a day, and we could not even begin to sort through it all, so so what if it broadens a little bit and we start to see some marketing on there as well? Will we really even know? I mean, if Britney followers of the world can go on and cry to the world to let Britney be, what's it to us if Coca-Cola wants to go on and promote as well. It may be a good idea to use a seperate branch of youtube for soley marketing purposes as well, so we know where to go to distinguish our entertainment purposes vs. product knowledge. Sara,
Yes, it’s true that adding more media and marketing tools to youtube may cause it to become a little clustered. But as Whitney mentioned thousands of people post a day, and we could not even begin to sort through it all, so so what if it broadens a little bit and we start to see some marketing on there as well? Will we really even know? I mean, if Britney followers of the world can go on and cry to the world to let Britney be, what’s it to us if Coca-Cola wants to go on and promote as well.
It may be a good idea to use a seperate branch of youtube for soley marketing purposes as well, so we know where to go to distinguish our entertainment purposes vs. product knowledge.

]]> By: Jason C http://noltes2.wordpress.com/2008/05/12/youtube-as-marketing/#comment-39 Jason C Thu, 22 May 2008 16:10:34 +0000 http://noltes2.wordpress.com/?p=15#comment-39 In response to your second question yes I think the use of youtube in this way might actually drive others of us away from youtube. If one thing is for sure we as a society do not like to wait and we certainly don't want to put the necessary effort into a video search on youtube if we are going to have to do a tremendous amount of digging In response to your second question yes I think the use of youtube in this way might actually drive others of us away from youtube. If one thing is for sure we as a society do not like to wait and we certainly don’t want to put the necessary effort into a video search on youtube if we are going to have to do a tremendous amount of digging

]]> By: khairup http://noltes2.wordpress.com/2008/05/12/youtube-as-marketing/#comment-38 khairup Thu, 22 May 2008 16:08:32 +0000 http://noltes2.wordpress.com/?p=15#comment-38 Very interesting post! Nice job explaining why we should care about this with some very useful examples. The idea of being able to use video and social networking features to improve experience of somewhat boring primarily text based websites seems like a natural way to move forward. Re. YouTube as a marketing tool: sure, I think that's great. I do see this a bit more broadly and not limited to YouTube. I see a trend towards marketing, for various purposes, using social networking with YouTube being a good example of one such tool. I recently did a related post as well. http://khairup.wordpress.com/2008/05/12/online-social-networks-video-sharing-and-copyright-infringement/ Very interesting post! Nice job explaining why we should care about this with some very useful examples.

The idea of being able to use video and social networking features to improve experience of somewhat boring primarily text based websites seems like a natural way to move forward.

Re. YouTube as a marketing tool: sure, I think that’s great. I do see this a bit more broadly and not limited to YouTube. I see a trend towards marketing, for various purposes, using social networking with YouTube being a good example of one such tool.

I recently did a related post as well.
http://khairup.wordpress.com/2008/05/12/online-social-networks-video-sharing-and-copyright-infringement/

]]> By: whitney http://noltes2.wordpress.com/2008/05/12/youtube-as-marketing/#comment-36 whitney Thu, 22 May 2008 05:49:11 +0000 http://noltes2.wordpress.com/?p=15#comment-36 What I am concerned about, in regards to using YouTube as a marketing tool, is that the online environment is becoming too cluttered. Sure, it sounds great to say that little old me will post a video and poof---suddenly thousands of people will be laughing and telling their friends about it. This is unrealisitic and ignored the fact that millions of other people are doing the exact same thing. If you want to use YouTube as a marketing platform, please think of it as a supplement, not a stand alone tool. What I am concerned about, in regards to using YouTube as a marketing tool, is that the online environment is becoming too cluttered. Sure, it sounds great to say that little old me will post a video and poof—suddenly thousands of people will be laughing and telling their friends about it. This is unrealisitic and ignored the fact that millions of other people are doing the exact same thing. If you want to use YouTube as a marketing platform, please think of it as a supplement, not a stand alone tool.

]]> By: noltes2 http://noltes2.wordpress.com/2008/05/12/youtube-as-marketing/#comment-33 noltes2 Thu, 22 May 2008 03:11:08 +0000 http://noltes2.wordpress.com/?p=15#comment-33 Wow, that's a scary thought, Lorin: that there is a strong posibility the newspaper industry will die because the boomers will (not to sound too sedistic... ) As our generation grows up, online technologies for journalism will too. What do you think the newspaper industry will look like 20 years from now, based on journalisms current technological trends? I agree with what Jessica and Nicole said too - that YouTube will benefit everyone, business and citizens alike. At first I felt like the authenticity of YouTube was being ruined by plastering it with publicity for businesses, but if you don't want to watch it - you can use it for whatever your searching fr. Do you think in the future one of these genres (journalism or home videos) will dominate the other? Wow, that’s a scary thought, Lorin: that there is a strong posibility the newspaper industry will die because the boomers will (not to sound too sedistic… ) As our generation grows up, online technologies for journalism will too. What do you think the newspaper industry will look like 20 years from now, based on journalisms current technological trends?

I agree with what Jessica and Nicole said too – that YouTube will benefit everyone, business and citizens alike. At first I felt like the authenticity of YouTube was being ruined by plastering it with publicity for businesses, but if you don’t want to watch it – you can use it for whatever your searching fr. Do you think in the future one of these genres (journalism or home videos) will dominate the other?

]]> By: Lorin http://noltes2.wordpress.com/2008/05/12/youtube-as-marketing/#comment-32 Lorin Wed, 21 May 2008 15:50:12 +0000 http://noltes2.wordpress.com/?p=15#comment-32 You wondered why journalists didn't market their stories on youtube before. I think one reason for this could be that print journalists don't see themselves as needing to transition their text to video, even though most people pick up newspapers because of the photos. The problem is that the older the journalist, typically the more out-of-touch with today's technology they will be, and they'll admit that. Newspapers are really lucky that the baby-boomer generation from the '50s are keeping them alive, because something like less than 20 percent of Americans under 30 subscribe to or buy a daily newspaper. So this is definitely a trend that newspapers need to jump on or else the print business model is going to suffer more than it is now. You wondered why journalists didn’t market their stories on youtube before. I think one reason for this could be that print journalists don’t see themselves as needing to transition their text to video, even though most people pick up newspapers because of the photos. The problem is that the older the journalist, typically the more out-of-touch with today’s technology they will be, and they’ll admit that. Newspapers are really lucky that the baby-boomer generation from the ’50s are keeping them alive, because something like less than 20 percent of Americans under 30 subscribe to or buy a daily newspaper. So this is definitely a trend that newspapers need to jump on or else the print business model is going to suffer more than it is now.

]]> By: jlevold http://noltes2.wordpress.com/2008/05/12/youtube-as-marketing/#comment-29 jlevold Tue, 20 May 2008 20:18:47 +0000 http://noltes2.wordpress.com/?p=15#comment-29 Sara, Great post! With the upcoming technologies unfolding right in front of our eyes, using online sites for marketing purposes seems like a great move for companies. Moving back to what Sara mentioned above, with newspapers using online sites to endorse advertisements, such as the New York times creating an online classified section to view products in real time it seems like it would attract more viewership and make it more accessible for people to find what they are looking for quicker. Although Youtube current generates more videos for entertainment purposes, with such a well known name and a huge following, why not use it for commercial and marketing purposes as well? Authenticity will not be compromised and we will have a site that enables us to receive entertainment as well as information! Sara, Great post!
With the upcoming technologies unfolding right in front of our eyes, using online sites for marketing purposes seems like a great move for companies. Moving back to what Sara mentioned above, with newspapers using online sites to endorse advertisements, such as the New York times creating an online classified section to view products in real time it seems like it would attract more viewership and make it more accessible for people to find what they are looking for quicker.
Although Youtube current generates more videos for entertainment purposes, with such a well known name and a huge following, why not use it for commercial and marketing purposes as well? Authenticity will not be compromised and we will have a site that enables us to receive entertainment as well as information!

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